Joy Johnson Photography
Santa Fe, NM
Joy Johnson is a brilliant travel and landscape photographer who spends her days exploring the deserts and mountains of the southwestern United States. We wanted to create a site that would put all the attention on her amazing photos, so we went with a clean, ultra-minimal layout and a crisp, white palette.
We helped Joy develop a vision for her brand, and encouraged her to share more of her travel experiences on her new site — her emotional connection with the desert is impossible to resist. The result is a site that combines images and words, art and commerce, in a way that we think is really special.
The "Before" Picture
Joy came to us after she purchased a Squarespace site and asked us to help her whip it into shape. We felt that her current design and color scheme weren’t optimized to feature her incredible images and that the site should really utilize every square inch of available screen real estate.
We chose a new Squarespace base template and created layouts intended to disappear into the background and put the images front and center. Then we helped Joy create a strategy for a sort of online picture book that told the story of her adventures with images and text combined.
We wanted customers to be able to purchase prints directly from the image gallery as they explored — a functionality Squarespace didn’t provide — so we modified the layout to add purchasing capability to every page.
We really love the minimal, spacious feel of this layout, and we’re excited to see how the site develops as Joy continues her travels throughout the deserts of the American Southwest.
If you’re ready to get serious about selling your work, let us help with your photography website design.