American Poolplayers Association

Lake St. Louis, MO​

This site for the American Poolplayers Association gave them a fresh look as well as a clean, organized restructuring of their substantial content library. Like many companies, they’d been working with the existing version of their site long enough that it had grown unruly, and they’d started shoehorning content into outdated page structures that no longer served their needs. The site was also more than 125 pages deep — not including hundreds of pages of blog content — so we helped them to eliminate unnecessary pages and consolidate content in ways that made sense. APA came to us looking for help building a site on the Divi page builder, and we built an attractive custom design with a sporty and classic red, white and blue palette. The end result is rich in information, but also consistent and easy to navigate.

Project Details

Date August 2017
Skills Brand strategy, content strategy, website design
Link poolplayers.com

The "Before" Picture

The original APA site wasn’t bad, but it had a dated, set-width design and it had outgrown its previous layout in every direction. We rearchitected more than 100 pages of content for APA, ensuring that their content was organized and consistent across the site.

We were attentive to detail throughout, ensuring that each APA event had an attractive, eye-catching landing page with deep links for more information. By ensuring that the design was simple and consistent, we helped make navigating such a huge amount of information quick and easy.

SAY CHEESE

It’s time to step up your visual content game, and we’re ready to help.