ALISSA HUNNICUTT
Los Angeles, CA
Alissa Hunnicutt is a beautiful, fun singer and ukulele player in the LA area. After signing a sponsorship deal with Ohana Ukuleles, Alissa wanted to upgrade her digital marketing. We would like to think that this website project gave both Alissa and our team at Undeniable a push in a new direction — we helped Alissa to carry her signature style through every part of her brand, and she got us excited about the idea of working with our clients on personal branding. This was our first project where we were able to work with visual branding elements all the way down to wardrobe choices, and it was incredibly exciting to work with someone who just gets it the way that Alissa does.
Project Details
Date May 2017
Skills Content strategy, website design, photo direction
View alissahunnicutt.com
IT STARTED WITH A UKULELE CASE…
When Alissa came to us, she wanted her branding to match her signature, custom ukelele case. So we started with a color palette that incorporated all the colors of the rainbow. As we continued to work, we narrowed it down to yellow and pink — partially because we love working with pink, and partially because we knew Alissa loves pink. And when we showed her the finished palette, which incorporated bright yellow, hot pink and a soft, baby pink, she fell in love.
Alissa has a strong, innate understanding of visual branding and of how color can work to create a mood, so she was a dream client for us. Her eagerness to embrace our work and take it to the next level made this one of the funnest projects we’ve worked on to date. As you’ll see, she has continued carrying her signature colors not just through her marketing materials, but even through her clothing choices.
PHOTOGRAPHY
One of the biggest reasons we typically work from a standard color palette is so that photography can be coordinated to match the design of a site. We determined very early on that this synergy was one of the biggest factors in giving our work a cohesive, polished feel, and we work very closely with photographers to achieve the right mood and feel for all our clients’ photo shoots. In this case, we worked closely with Alissa on her wardrobe choices for her shoots — down to makeup and accessory choices — and on props and locations for the shoots. She took it from there and directed her photographer. (We were serous, she’s a pro!) We were absolutely ecstatic with the quality of the images we had to work with when it was all said and done.
ILLUSTRATION
Having a strong palette meant that Alissa could then commission original artwork in her brand colors — and she worked with some absolutely amazing illustrators to develop imagery for use in her promotional materials. We literally couldn’t love this any more than we do.
PROMOTIONAL MATERIALS
The strength of the color palette also allowed Alissa to carry her look and feel through all of her promotional materials with ease. Even using different styles and typefaces, the strong yellow and pink color scheme gives all her materials a strong sense of cohesiveness.
WARDROBE
Last but not least, having a strong palette has allowed Alissa to continue to build on her brand look, by investing in wardrobe choices that incorporate her color scheme. We literally could not be more excited than we are when she texts us images of her latest wardrobe choices for live performances and photo shoots.
