ANNUAL MARKETING STRATEGY​

This comprehensive package is all about taking the 10,000-foot view of your business and your goals and then turning that into actionable plans. We’ll sit down for an intensive brainstorming session to discuss your existing resources, your plans for growth, your promotional priorities, and your vision for the perfect brand. Then we’ll create a rock-solid strategy to guide you through the digital landscape for the next 12 months — we’ll help you find the right mix of brand enhancement, inbound marketing, email outreach and search engine optimization to get you where you want to go. We’ll also set benchmarks so that we can measure progress against your goals throughout the course of the year and fine-tune the plan as needed. Your overall marketing strategy will include:
  • Competitive Analysis
  • Promotional Priorities Calendar
  • Ideal Customer Personas
  • Social Media Strategy
  • Email Newsletter Strategy
  • Conversion Funnel Strategy
  • Content Marketing Strategy
  • Paid Media Strategy
  • Earned Media Strategy
  • Public Relations Strategy
  • Retention Strategy
Because we’re committed to helping you achieve your goals, you will continue to meet with your dedicated marketing strategist and content strategist once a month throughout the year.

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